For those that have been working on publishing more articles, blog posts and have not seen a return on their investment, there are a few things that should come to mind when dealing with content marketing. First and foremost, doing everything yourself is a good thing, but don’t think that it’s sustainable over time. At one point or another, you are going to have to hire a SEO company. This may not be something that you had in mind, but if you’re realistic about your time and focus, you will realize that this is a very good thing to do. You will see that upon hiring a professional, your content will get changed and more laser targeted for your audience. It may not get you a huge return at first, but once these elements mature, you will definitely find yourself in a whole new world of marketing. The following will showcase just how incredible this option may be, and will show you how to instigate proper implementation of optimization protocol for the better.
Adding Share Links In Several Places
When you’re updating your blog or website, do you think about whether or not your content is easy to share? Do you have icons for sharing in place? Not only that, do you have scrolling buttons that will flow with your content? If you don’t, then you are leaving a lot of offers on the table. If you want to get moving forward with more traffic and you’ve hit a wall on your own, trust the instincts of a professional company that will make it far easier to share your content with others.
People love social media, and they find content that is shareable to be a good indication of trust. If you have icons that showcase who many times certain elements have been shared, you may end up getting another quick share because people that are interested in the topic and subject matter you have will want to share that information with their friends and colleagues. This simple addition to your website will increase market share guaranteed.
Worrying More About Content Than Keyword Density
There are still marketers that swear by keyword density. If you are working on marketing and you’re looking at implementing keyword repetitions, stop. Instead, hire a SEO company and let them focus on this for you. What you will find with the implementation of this new strategy is that you will not keyword stuff your content. Instead, you will be focusing on words that sell. Sales professionals know what language to use to make sure that they get engagement through their speech or writing. Those same ideas are what copy writers will focus on when they build your titles and content. Every word will be carefully executed to generate the maximum appeal for you. Focusing on the language of your site may sound boring, or it may seem difficult to implement overall, but it’s an absolute that you will find is tried and true in today’s search engine optimization circles. Without using the right vocabulary, you will not win any competitive battle with other sites, and may end up getting lose throughout the internet. You don’t want to lose ranking over the content and repetition of old, focus on new things, and you’ll come out on top.
The Implementation of A Set Update Schedule
The one thing that all major marketing websites have that most individual sites don’t is simple, a schedule. You may argue that you do have a schedule, but if you are not keeping up with it or not posting at the most opportune times, you will see your traffic dwindle. There are a lot of different things that you have to focus on here, and the pieces that you focus on will either make or break your reach. Whether you’re looking at article marketing or blog updates, you will want to commit to a schedule of posts that will have more consistency at the helm. Even if you have to take a few days off to work on content, and publishing, you will need to do that.
The professional difference will shock you. When you hire a SEO company, you will find that they will set up several updates throughout your weeks. Perhaps they will even put together 7 articles to launch on a daily basis at the same time. Once they are loaded, they will focus on link generation, social media sharing, and other elements of internet marketing. All of these extracurricular things are not going to be easy to do on your own. In fact, if you don’t have several hours a day to work on your internet marketing goals, then you should not do it alone.
There is a breaking point that most people hit in regards to marketing. After watching your content’s reach plummet and you traffic start to decline, consult with a professional. You will find that the quick implementation of certain strategies will help you not only reach your target audience, but it will create a long lasting resolution to gain traffic over time. Remember, SEO is meant to be done in a long term manner, not a flash in the pan. The above may be the first steps, but they are not all the steps.